The Age online and Sydney Morning Herald reported that ‘Google Keywords Unlock Sales’. In a story in their technology section they report on how a catering company On Tap Beverage Catering uses Google Adwords and Search Engine Optimisation to produce a highly effective online marketing campaign.
“The traditional telephone directory books are getting a bit old these days and people need a quick answer.”
“They’re going to the internet, Google and the like, to search for services,” owner Drew Davies is reported as saying.
If you are operating a niche business and have a limited marketing budget, especially in these uncertain times, then the use of low cost, highly targeted online marketing could just be the right thing for you. Just like Drew Davies you too could be driving new customers to your website and towards sales in no time. So many aspects of Online Marketing still remain untapped and can offer high yields to those who act now and gain first mover advantage.
You can read the full Age article here: http://www.theage.com.au/technology/biz-tech/google-keywords-unlock-sales-20090629-d2g9.html