If you are looking to the internet to market your business, product or service you need to be found.  There is no  point in having a fantastic website with amazing graphics and the perfect wording, yet no one can actually find your website in the first place.

How do I help Google find my website?  How do I get my website listed on the first page of Google?

Google is like the Yellow Pages of old.  When we are looking for a business or a product, we are turning to Google to help us find it.  We know that a website will contain a contact phone number, details of the business and the products and often a lot more.

To get Google to notice your website and list it for your potential customers to find, there are many tips that can help you get there.  In future posts I will attempt to go in to these in more detail.  But remember, often a little knowledge can be a dangerous thing, no use using an axe when a scalpel is required!

Help Google find your website:

1. Optimise your title tags
2. Write relevant and unique content
3. Get a balance between what your user wants to read and what Google needs to see
4. Give people reason to link to your website. Quality inbound links are seen as votes for website by Google and will help you rise in the rankings.
5. Inbound link text is important - if you have a say in what the words are that are used in a link from another website, try and have them relevant to your keywords you are targeting
6.  Nothing beats age.  If you are getting promised the world by a young SEO specialist, don’t trust them.  If it sounds to good to be true, it is.

When it comes down to it. Good search engine optimisation is all about trust.  If Google trusts your site as legitimate, a good source of information and worthy of it’s users time, then you will climb the rankings and remain in them for the longer term.  When spending the time and effort getting listed and listed well in Google, the last thing you want, is to be a splash in the pan.  Seek and invest in good advice that sets you and your business up for long term success.