27th January 2008

Tip #3 - Astonish your customers

Surprise your customers with over the top service! They’ll appreciate it and may just brag about you to others!

Recently I engaged the services of an interpretive service. I needed a simple translation of ten English words in to Vietnamese for a promotional banner stand. What I didn’t expect was the level of service Kate from Chin Communications gave.

From my initial contact, she was professional and courteous, only to willing to help, even if it was only 10 words. She spoke using my name and made me feel like I was talking with a long lost friend, rather than someone I had not spoken with before.  Her follow up phone calls to check if we were going to use their service, as well as to check if we were happy with final product continued to impress me.

Finally, the clincher that brought me to the point, where I could no longer resist telling others about the excellent service I received, was the final closing of the transaction.  In the mail, a day after receiving the translation, I opened a letter from Kate, thanking me for our business, an invoice and a bag of exotic tea.  While I don’t drink tea, I gave the tea to a colleague and bragged to him about just how good my experience with this company had been.

Will I use Chin Communications again in the future? You bet. Why? Because Kate went above and beyond, she astonished me with her high levels of customer service and genuine care for my project. Don’t underestimate it, good customer service does not go unnoticed.

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9th June 2007

Tip #2 - Listen to detail

One of the best sales people I have met is also one of the best customer service professionals I have met. I’m talking about my real estate agent. Don’t underestimate the good feeling that engulfs a customer when they realise that you remember them, that you remember the small details. Are you in business, and looking for a point of difference? Are you looking for a way that makes you stand out, attracts more business, keeps its current customers?

Our real estate agent Read the rest of this entry »

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21st May 2007

Tip #1 - Make it right

Ever noticed how you react when you receive good customer service? You feel good about the experience, you think to yourself, I think I’ll come here again, buy this product again, use this service again. Good service will keep you coming back. Excellent service will not only get you back, but also get you talking about your experience and sharing it with your friends, colleagues, family, anyone you meet. Unfortunately, so will bad service. We love to share good bad service stories. We’ve all heard about that steak that wasn’t cooked right, how rude the waiter was, how long we were on hold to our telecommunications company, how we were ignored by the shop attendant.

As a customer service provider, how do we combat this?

How can we turn a piece of bad customer service in to a positive experience?

Simple. Make it right. I was taught this simple principle when Read the rest of this entry »

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