Are you looking for a way to inspire your staff to provide an excellent customer service experience to each and every customer they interact with? The book “The Simple Truths of Service” by Ken Blanchard and Barbara Glanz is exactly that inspiration. Based on the story of Johnny the Bagger, a boy with Down Syndrome who changed the culture of his workplace forever, this is a book that will remain in your thoughts and cause anyone to look at customer service in a new way. If you are looking to inspire your employees to give more than the customer expects, then this is a brilliant way to illustrate it. The Simple Truths of Service is available to purchase from nightingale.com.
Articles
The Simple Truths of Service
Sep 13
The Age online and Sydney Morning Herald reported that ‘Google Keywords Unlock Sales’. In a story in their technology section they report on how a catering company On Tap Beverage Catering uses Google Adwords and Search Engine Optimisation to produce a highly effective online marketing campaign.
“The traditional telephone directory books are getting a bit old these days and people need a quick answer.”
“They’re going to the internet, Google and the like, to search for services,” owner Drew Davies is reported as saying.
If you are operating a niche business and have a limited marketing budget, especially in these uncertain times, then the use of low cost, highly targeted online marketing could just be the right thing for you. Just like Drew Davies you too could be driving new customers to your website and towards sales in no time. So many aspects of Online Marketing still remain untapped and can offer high yields to those who act now and gain first mover advantage.
You can read the full Age article here: http://www.theage.com.au/technology/biz-tech/google-keywords-unlock-sales-20090629-d2g9.html
News from Google this week, that they are looking to update the way thier search engine operates and produces results. A test version is now available at http://www2.sandbox.google.com/
What will this change mean for businesses that operate online? What will it mean for your current ranking? The sandbox test allows you to have some indication of the effect these changes are likely to have. Should change scare you? No.
If your website is listed in Google and you are not doing anything underhanded to get that ranking, you only really have something to gain from this new update to their search engine. It would be detrimental to Google to upset it’s users, this change is because they want to increase the relevance and speed of the results they produce, so I personally do not think this will change the game drastically.
I am certain that Google will stick to these simple rules, when it comes to SEO and your website:
1. Your website should have quality content that is unique
The content on your website should not be copied and pasted from somewhere else, it should really be your own content. Why would I as a user visit a site about a site on SEO in Ringwood, when I could go to the direct and original source? Same question Google asks when deciding on where to place you in the search engine result pages.
2. Google bases it’s search engine results on trust
Show Google you are trustworthy. Your site should have quality sites linking to it, links that accumulate over a natural time frame (not 10oo’s of new links in a day if you are a small and new site). You want Google to trust you? Provide quality content that visitors enjoy / find informative, that they want to share, by linking their own website to you, or bookmarking you etc.
Why is Google going Caffeine?
It could be because the guys working on this new project are working way to many hours and need a lot of coffee?
There is speculation across the internet as to why the sudden decision to release a new way of Google searching, however it would be reasonable to assume the recent combining of Microsoft and Yahoo in an effort to become a healthy competitor with Google would have something to do with it.
Rumours of a launch and of course a launch will give Google some great publicity to squash the recent activity around the ‘other two’ players in search. However, Matt Cutts, a respected member of the Google team says on his blog “I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve.”
http://www.mattcutts.com/blog/caffeine-update/
Looking for SEO services in the Ringwood area? Give us call for a no-obligation chat to assess your needs and SEO goals.
When it comes to marketing your business online, it can be a daunting task for many. If you are looking to embark in to the super valuable world of ‘search engine optimisation’ (seo) or ‘internet marketing’, wouldn’t you want to do it with someone who is:
a) knowledgeable in their field
b) has proven results that they are willing to demonstrate
c) someone local
Sure, you could entrust your most valuable marketing to some unknown from India, or even to a large corporate in the inner city of Melbourne or Sydney.
But… do they know your business? Do they know your customers? Do they honestly know how your customers use the internet to search? Or are they just taking a guess?
Custom Service is located in the Yarra Valley, in Melbourne’s Eastern Suburbs. We service our local area, including Lilydale, Ringwood, Mooroolbark, Croydon, Kilsyth, Mt Dandenong, Healesville and everywhere in between.
Many companies apply the same rules and strategies to every business they deal with. At Custom Service, we don’t! We seek to know you, to know your business and your strategic goals. Together we work out what it is you are trying to achieve and if that is within your budgetary limitations. The results are measured and tangible and there is no lock in contract, so really you have nothing to lose… unless of course you are crippled by inaction…
Remember: You want things to remain the same, continue to do the same things. Willing to be on the cutting edge and see just how effective internet marketing can be? Contact us now!
At custom service we have some pretty amazing technology at our fingertips. It allows us to do what other companies may take days to achieve in minutes… this is a cost saving to YOU! Don’t hesitate, give us a call, there is no obligation… there’s not even annoying follow up calls, or selling your details on to others. Wow!
Hope to speak with you soon.
Matt
Contact us for help with search engine optimisation in Ringwood, Lilydale, Croydon or in Melbourne East
Oxley College is one of many christian private schools in Melbourne’s East
If you are looking to the internet to market your business, product or service you need to be found. There is no point in having a fantastic website with amazing graphics and the perfect wording, yet no one can actually find your website in the first place.
How do I help Google find my website? How do I get my website listed on the first page of Google?
Google is like the Yellow Pages of old. When we are looking for a business or a product, we are turning to Google to help us find it. We know that a website will contain a contact phone number, details of the business and the products and often a lot more.
To get Google to notice your website and list it for your potential customers to find, there are many tips that can help you get there. In future posts I will attempt to go in to these in more detail. But remember, often a little knowledge can be a dangerous thing, no use using an axe when a scalpel is required!
Help Google find your website:
1. Optimise your title tags
2. Write relevant and unique content
3. Get a balance between what your user wants to read and what Google needs to see
4. Give people reason to link to your website. Quality inbound links are seen as votes for website by Google and will help you rise in the rankings.
5. Inbound link text is important – if you have a say in what the words are that are used in a link from another website, try and have them relevant to your keywords you are targeting
6. Nothing beats age. If you are getting promised the world by a young SEO specialist, don’t trust them. If it sounds to good to be true, it is.
When it comes down to it. Good search engine optimisation is all about trust. If Google trusts your site as legitimate, a good source of information and worthy of it’s users time, then you will climb the rankings and remain in them for the longer term. When spending the time and effort getting listed and listed well in Google, the last thing you want, is to be a splash in the pan. Seek and invest in good advice that sets you and your business up for long term success.
There was a customer who was continually bothering the waiter in a restaurant; first, he’d asked that the air conditioning be turned up because he was too hot, then he asked it be turned down because he was too cold, and so on for about half an hour.
Surprisingly, the waiter was very patient, walking back and forth and never once getting angry. So finally, a second customer asked why didn’t they just throw out the pest.
“Oh, I don’t care,” said the waiter with a smile. “We don’t even have an air conditioner.”