Ever noticed how you react when you receive good customer service? You feel good about the experience, you think to yourself, I think I’ll come here again, buy this product again, use this service again. Good service will keep you coming back. Excellent service will not only get you back, but also get you talking about your experience and sharing it with your friends, colleagues, family, anyone you meet. Unfortunately, so will bad service. We love to share good bad service stories. We’ve all heard about that steak that wasn’t cooked right, how rude the waiter was, how long we were on hold to our telecommunications company, how we were ignored by the shop attendant.

As a customer service provider, how do we combat this?

How can we turn a piece of bad customer service in to a positive experience?

Simple. Make it right. I was taught this simple principle when Read the rest of this entry »